Earth Hour 2014: All Of The Lights
Earth Hour is a global environmental initiative in partnership with World Wide Fund for Nature (‘WWF’). The event began in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned off their lights for one hour to take a stand against climate change. Since then, individuals, businesses, governments and communities are encouraged to turn off their non-essential lights for one hour on the last Saturday of March to show their support for environmental conservation. Today, it is hailed as “the world’s largest campaign for the planet”.
Enter Earth Hour
Surely, the amount of energy the world can save is immense if the whole planet turns off the non-essential lights at the same hour for sixty minutes. While this is an unquestionable benefit, Earth Hour represents much more than that. It is a symbolic action.
Earth Hour is held once a year but it is not merely an annual event. Since its inception, Earth Hour has always aspired to be a movement to inspire people to look after this world that we are living in. Such movement then hit a crescendo on the last Saturday of March each year with Earth Hour.
Lights Out in Kuala Lumpur and More
Started as an event to switch off non-essential lights in Sydney, Australia, Earth Hour has grown to more than 7000 cities and towns worldwide. Malaysia has been actively involved in Earth Hour since 2009 when it was introduced in the nation.
On 29th March 2014, there were many major cities of Malaysia that participated in Earth Hour 2014. Menara Kuala Lumpur, a world renowned landmark, has once again became a part of Earth Hour in support of WWF-Malaysia's efforts. Many local and international visitors viewed Kuala Lumpur skyline going dark from the observation deck during the switch off from 8.30pm to 9.30pm. WWF-Malaysia hopes that with this heightened awareness, the Malaysian public will continue to demonstrate their concern about climate change by conserving and using energy efficiently and generally avoiding wasteful consumption.
Besides that, WWF-Malaysia also worked with the Penang State Government through the Office of the Local Government, Traffic Management and Flood Mitigation. In addition, WWF-Malaysia collaborated with the Johor State Economic Planning Unit, Commission of The City of Kuching North, Kota Kinabalu City Hall, and FORMADAT (‘Alliance of the Indigenous Peoples of the Highlands of Borneo’) and the Ba'Kelalan Community in Ba'Kelalan, Lawas in Sarawak to drive nationwide awareness and momentum on green living via the Earth Hour platform.
For more stories on Earth Hour 2014 in Malaysia, please visit the WWF-Malaysia Website's Media Centre: